Leroy Merlin launches beacon trial to understand customers shopping preferences

Leroy Merlin, a worldwide DIY retailer, is announcing an implementation of the next stage of its pilot program – a combination of mobile application, iBeacon sensors and proximity platform – to create a beacon-enabled app with the goal of enriching customers shopping experience. In order to execute this plan, Leroy Merlin have deployed 100 Bluetooth Low Energy (BLE) radio transmitters called Beacons in one of its flagship stores in Arkadia shopping center in Warsaw, Poland.

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